Today’s world is a marketing world! The best education, the finest degrees are no match for the smooth, smart talker who knows how to market himself and his business idea! It’s all about suave, smart marketing , networking and great smiles! It’s not even about selling a product or an idea… it’s about selling yourself- believing in yourself so much that others buy into the dream too!
This year is my company’s tenth year running… we started in 2002 october and we’re celebrating our tenth year this year with great aplomb and excitement. 10 new shows, several new actors, a team of Balancing Act Productions’ favourites and loooots of work! And the marketing has begun and I’m actually loving it… When I started marketing 10 years ago…I was selling a show, a concept , an idea …and hoping to God people bought into me…because I was young, unsure and terribly scared. Now 10 years later…I think I’ve got it…I believe in me and my idea and it’s become easier asking people to believe because I BELIEVE! It’s difficult selling yourself when you’re not sure whether you are worth it… but the minute you start BETTING ON YOURSELF…that’s when it’s not such a hard sell… you realise YOU ARE WORTH IT and all you need to do is BE YOURSELF and let someone else see yourself the way you see yourself! Instead of trying to create rose tinted glasses for those you are marketing yourself to, all you need to do is try and make them see the concept or the idea through your eyes!
I’m not saying every meeting will be amazing….but I’m saying a little self respect and a little belief in yourself goes a long way….! It makes the meetings more fun and makes your faith in yourself stronger.
10 years down…I’ve learnt how to believe….in me!
Go for it
Well said – read this through your linkedin update. Although the changes I have seen in creating a powerful self-brand from past to now are
a) lesser margin for error (people are far less forgiving now than earlier)
b) shorter gestation period (Zuckerberg for example) – impatience being a virtue with so much to do in so little time
Agreed but to even get to the pitching stage you’re going to have to
a) believe in yourself to be able to sell yourself and
b) though a product/ website might have an expiry date… you mustn’t (except ofcourse for your actual expiry date!). People will only keep believing in you and your products if you continue to inspire yourself and them!